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First Things First
At the outset you need to decide on the listing price for the property.
We will explain how we arrived at our recommendation. Our job is to recommend
a price based on current market conditions and our experience. The actual
pricing decision is yours. We will then go over the listing contract form,
the Seller's Disclosure form, the lead paint form, the agency disclosure
form, and any other necessary forms.
At this point, we'll complete a listing agreement and we'll begin marketing
your property. The early stage of marketing is critical. This time presents
your best opportunity to impact the market. It's helpful to orchestrate
the marketing at this stage so that the Internet postings, advertisements,
the sign, and the Multiple Listing Service coincide. The goal is to create
a sense of excitement in the marketplace, and a sense of immediacy regarding
showings. The best way to accomplish this goal is to be prepared ahead
of time: to have our information complete, and to have the property ready
to show.
Showings
All showings are scheduled through our office. We will arrange showings
in a manner that we will have worked out together. You may of course refuse
any showing, but it is in your best interest to tolerate as many as you
can. After showings, we'll call you with feedback from the agents and
buyers, so you'll know how people are reacting to your property and price.
Offers
The point of showings of course is to generate offers. When offers to
purchase your property are made, we will present each one to you and we
will discuss any and all terms. We will advise and assist you in this
aspect of the sale by pointing out potential problems with the offer,
and by helping you in the negotiation, so that we can get the best deal
for you.
An Accepted Offer
When we have found the right buyer and you accept an offer we will have
an executed Purchase and Sale Agreement. This can be through an attorney
if you choose. Our job now becomes one of facilitating and expediting
the process. From this point on, our part is mostly paperwork and phone
calls, making sure the buyers do what they need to do, and taking care
that your inspections are completed at the proper times. We work with
all the parties to assure that all documents get to those who need them,
and to handle any issues that crop up. I will keep track of the details,
remind you of your deadlines, and keep you informed throughout the process.
Closing
At last, closing day will arrive. All the work has been done: All inspections,
negotiation, and organization is complete. We will attend the closing
with you bringing all the necessary papers and the escrow check. You and
the buyers will sign your documents, the money will change hands, and
your sale will be done! It is possible to have the closing without you
actually being there, if necessary. Your attorney will make those arrangements
if you wish
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